How to Use Instagram as an Effective Tool for Marketing

How to Use Instagram as an Effective Tool for Marketing

Imagine yourself having a wider network with the help of this go-to photography sharing platform for your business. Because of it, you will be able to engage users that can turn into potential customers and possibly create brand awareness and influence on your product or service.

Every day, there are 500 million active Instagrammers, not to mention those 200 million who are diligent visitors of business profiles who use Instagram to look for possible purchases. Even the top brands in the world have their own Instagram account, and we are all well aware of that, right?

The emergence of modern technology plays an important role in reaching the business’s full potential. With the use of internet, social networking technology and modern gadgets, communication has improved and became instant, access to information is more convenient and businesses increased efficiency and productivity.

Now if you are thinking for an effective tool for marketing, then Instagram is the one.

Why Instagram?

Being one of the top social media platforms, with hundred million of individual profiles and 25 million business users plus Facebook as their parent company that may help with your business boosting, Instagram is pretty unique in its own way. Why? Because unlike other social media sites, Instagram is an image sharing application that makes them more appealing to people because it is said that: “image is everything” and people nowadays tend recognize more on what they see rather than what they read. It has the power to instantly grab one’s attention and keep them coming back for more.

Now to help you get started in running your own business with the help of Instagram, we’ll go through the list below:

1. Types of Instagram Ads

If your goal is to increase profit, build brand awareness and add potential visitors to your site, Instagram ads can help you achieve it.

Photo Advertisements

Photo ads are easy to make. By browsing to your image library, uploading a new photo and adding a caption for the advertisement in the text field, you can allow your business to showcase your own products and services. You just have to create a catchy visual content and you’re now good to go.

Here are the examples of photo ads:

Video Advertisements

Just like photo ads, this is also a popular format to capture the attention of people. All you have to do is shoot or upload a new video, include a caption and you may add some hashtags for it to be more discoverable by other users.

Here are the examples:



Slideshow Advertisements

These are video or photo ads (or combined photo or video) on a loop with maximum of 10 slides in a single ad.

Here are the examples:



Instagram Stories Advertisements

This is a new feature that lets Business Instagram Accounts with more than 10,000 followers add links to their Instagram Stories.

Here are some of the examples:

2. Paid Partnership Feature and Cost

Paid Partnership Feature

With this tool, it would help your business to gather insights on how your sponsored ads are performing. Plus, featuring influencers like famous bloggers and celebrities with good reputation would help engage fans and attract new customers which can lead to huge sales.

Here are some of the examples:



In these pictures, the audience will see “Paid partnership with (business partner)” in the post’s location header.

Cost of Instagram Advertisements

There are several ways where Instagram ads can be bought, but I summarized those that can be beneficial for your business:

  • Self-Serve option- This starts at $1 and you should have a credit card for you to activate this. Once paid, you can now start advertising on Instagram.
  • Agency Solution- Ad agencies may charge a fixed amount per month to manage your Instagram page, depending on your marketing budget and size.
  • Manual or Automatic Bidding- Just like Acudeen’s Invoice Selling, publishing an Instagram ad campaign will have a bidding process or worldwide auction in order to attract people’s attention. You also have the option to select between Manual or Automatic Bidding.

These are the two: Manual Bidding allows you to set a price for link clicks. This can also base on what a result or conversion is worth for you. On the other hand, Automatic Bidding leaves it up to Facebook’s system to deliver your ad, getting you the most clicks for the lowest cost.

3. Creating/Switching to Business Accounts

Switching to a business account gives you access to new and advanced features and Instagram Insights. Also, it would be more preferable if you would just create a new business account separate to your own personal account, to avoid confusion.

Username and Bio

Create a catchy and relatable username to attract customers and use your bio to explain what your business is about, your target market and what they can expect from your Instagram business profile. You may also include hashtags to expand your range.

Profile Photo

Be creative with your company logo. Use it as your profile picture as it will help with discoverability and people who follow you will be familiar with your brand. Make sure you choose a large pixel image that will look good in round shape.

Your step-by-step guide on switching to an Instagram Business Account:

  1. Go to your profile, swipe right and tap the “Settings” icon.
  2. Tap “Switch to Business Account.”
  3. You can connect your Facebook page if you want to. And if you do, once the correct Facebook page appears, click it and tap “Next.”
  4. Choose a category for your business profile.
    Note: Private accounts can’t switch to business accounts so make sure that your Instagram profile is set to public.
  5. On the “Set Up Your Business Profile” page, fill out your business’s contact details including your phone number, address, and email. Once finished, tap “Done” to save your Instagram business account settings.

And now you’re good to go. Customers can contact you directly through your profile!

4. Sample SMEs on IG

We feature these two business owners and their Instagram accounts.


Owned by Natasha Bianca Lilja, this is a healthy lifestyle community market that supports home grown brands and social enterprises.

Official Instagram Account:


Owned by Denise Bernardo, Indigo Baby is an online store dedicated for mothers and babies. This shop is also a breastfeeding advocate!

Official Website:

Official Instagram Account:

There you have it. These awesome tips will help jumpstart your business success in no time!

And as Instagram continues to evolve as a marketing platform, more and more businesses will benefit from this; with proper understanding of the tools used and creative marketing strategies that will increase engagement and visibility. All you need is to explore and see which one works best for you.

Wishing you the best of luck in reaching the top of your game!

Do you have more Instagram tips to share? Please leave your comments below.

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