01 Mar Lessons from Steve Jobs That Every Entrepreneur Must Learn
We all know who this master entrepreneur is.
He was a college dropout.
He wasn’t an engineer.
He didn’t even have an MBA in the first place.
But this man has climbed greater heights and led the nearly-bankrupted Apple company and turned it into one of the most profitable companies all over the world.
Over the years, Steve Jobs was one of the most successful business tycoons in the world. With his experience, expertise, and innovation, he left a legacy that served as an inspiration for many entrepreneurs. He was a man with a strong vision, and that reflected through his excellent products. From iPhones to iPads and other Mackintosh products that were developed and is still innovating up until now—led the evolution of modern technology.
Now, what can we learn from the Apple Founder that can be applied in our business and everyday lives? Let’s take a look at these valuable lessons below:
Passion is essential to success
Steve Jobs emphasized that passion matters more than money. An intense love for his craft fueled him to continually invent and innovate—not a passion for money and success, this holds the secret to entrepreneurial success.
He once said:
“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” “Its core value is that we believe that people with passion can change the world for the better.”
If you want to sell an idea, product or service, put yourself in the other person’s shoes
Before you can begin to sell your idea, product or service to anyone else, sell it to yourself, create something that you yourself would not only find useful but also enjoy. This is most important, especially when your product or service is similar to those around you.
Observe your environment: How many online stores, laundry shops, graphic design business, and convenience stores are special and imitable?
How about your business: What qualities do you think sets you apart? What can you endorse that will make customers want to support your business? What is your unique selling point?
Apple was always the best in visualizing up a new product that we never could have imagined, and that’s the power and impact of empathy in business. Always remember that a successful business is not always about having a unique product or service. It is about making your product stand out in this modern competitive market.
Believe in the power of technology
Steve Jobs envisioned technology as a power to make human lives better. Through his persistence, knowledge, resilience, and creativity, he was able to create one-stop products that were personalized to each of our tasks and needs—like the Macintosh, iPod, the iPhone. He saw how humans who build and innovate modern technology, can make things possible and present tasks easier. This inspired him to keep on innovating one after the other.
Apple has exceptional features that are easier and more accessible among others. Feature-wise and technology-wise, it is easier to manage, very user-friendly and is distinctive to look.
Surround yourself with good people
We all know that Steve Jobs was not a degree holder in Computer Engineering. If he’s the only person who will develop and build Apple computers, it would have had no chance to be a success.
That’s why he recruited Steve Wozniak. An inventor, engineer, programmer, and philanthropist, who co-founded Apple. He had also brought these amazing people on board: Apple CEO Tim Cook and Pixar CCO John Lasseter.
When you decide to be surrounded by good people, you have associates who will help see you through daily challenges that you may encounter.
Have a higher purpose and strive for excellence
Apple has an iconic “Think Different” campaign which, according to Steve Jobs, “honors the people who move this world forward, and touches the soul of the company.”
“I think you had to really think differently when you bought a Mac. It was a totally different computer, worked in a totally different way, using a totally different part of your brain. And it opened up a computer world for a lot of people who thought differently … And I think you still have to think differently to buy an Apple computer.”
Here’s the exact text of the ad:
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
— Steve Jobs, 1997
Steve Jobs was a visionary business leader who left a legacy for the rest of us that can be applied in our personal development and business growth.
With these valuable lessons, which includes a passion for work, empathy to humanity, believing in the power of digital technology, surrounding yourself with good people and striving for excellence and higher purpose will help you with your journey towards building the business you always dreamed about.